Recent Projects

Type: Publication
Year: 2025

Research-driven publication and visual system exploring how subtle design decisions shape everyday behavior. Structured through a single day from 9 a.m. to 9 p.m., the project documents ordinary interactions such as eating, drinking, and moving through the city, focusing on how design anticipates needs and reduces friction without demanding attention. Informed by the Japanese concept of kizukai, attentiveness is understood as a quiet form of care embedded within objects, systems, and environments. Through observation, analysis, and categorization, the work reframes design not as something defined by visibility, but by its ability to integrate seamlessly into everyday life, where its success may ultimately lie in its ability to disappear.

Type: Poster Design, Event
Year: 2024

Poster campaign and visual identity for the Chokai Sake Fair. Rather than presenting sake through familiar product imagery, the project focuses on its origin—snow, water, and the landscape surrounding Mt. Chokai. In the region, many local products are defined through their relationship to the mountain, positioning it as a source of value rather than a backdrop. Subtle gradients and repetition visualize the transformation from snow to water to sake, allowing meaning to emerge gradually through perception instead of direct storytelling. Installed across urban spaces, the visuals operate through quiet recognition rather than immediate attention.

Type: Brand Identity
Year: 2025

Rebrand concept and interactive campaign platform for Max Factor inspired by the atmosphere of classic cinema. Shifting away from product-driven beauty advertising, the identity focuses on transformation, mood, and performance through cinematic imagery, typography, and motion. An accompanying web platform extends the campaign into a personalized digital experience using camera-based lipstick recommendations tailored to the user’s skin tone. Rather than functioning solely as a shopping tool, the project positions beauty as an immersive brand experience across both physical and digital environments.

Type: Editorial Design
Year: 2026

Lookbook design for Petrified Memory, a Parsons BFA Fashion thesis collection exploring memory, illness, and the body through garments that function as wearable archives. Developed in response to experiences with chronic illness and cancer, the collection examines how clothing can preserve dignity while quietly accommodating medical realities. The visual language reflects this tension through restrained typography, layered translucency, and blurred imagery that evokes fading recollection. Rather than emphasizing spectacle, the design operates through subtle atmosphere—positioning memory not simply as something remembered, but materialized and preserved through the act of making.

Type: Web Design, AI Direction
Year: 2025

Speculative branding project and coded web experience exploring how identity is shaped through algorithmic personalization and consumer culture. IdentiKid imagines a service offering pre-made “identity kits,” transforming self-expression into a purchasable product. Through a frictionless shopping interface, users select, customize, and purchase identity in a way that mirrors contemporary e-commerce behavior. The minimal corporate aesthetic reflects the clarity and efficiency of algorithmic systems, intentionally blurring the boundary between critique and participation. Rather than offering a definitive answer, the project questions how much of the self is genuinely constructed versus pre-selected through digital systems.

Type: Data Visualization Design, Poster Design
Year: 2023

Type: Web Design, AI Direction
Year: 2025

Speculative branding project and coded web experience exploring how identity is shaped through algorithmic personalization and consumer culture. IdentiKid imagines a service offering pre-made “identity kits,” transforming self-expression into a purchasable product. Through a frictionless shopping interface, users select, customize, and purchase identity in a way that mirrors contemporary e-commerce behavior. The minimal corporate aesthetic reflects the clarity and efficiency of algorithmic systems, intentionally blurring the boundary between critique and participation. Rather than offering a definitive answer, the project questions how much of the self is genuinely constructed versus pre-selected through digital systems.

Type: Product Design, Logo Design
Year: 2026

Type: Print Design, Name Card Design
Year: 2026